---
title: "AMP on Google Search: Key Guidelines"
description: "### **1. Follow AMP HTML Specification** - Your AMP pages **must** comply with the official AMP HTML rules to work correctly and qualify for AMP-specific Google Search features. - If you're new, start by creating your first AMP page using…"
url: "https://fsidm.in/knowledge/seo/amp-on-google-search/"
updated: "2025-08-23"
category: SEO
---

# AMP on Google Search: Key Guidelines

### **1. Follow AMP HTML Specification**

- Your AMP pages **must** comply with the official AMP HTML rules to work correctly and qualify for AMP-specific Google Search features.
- If you're new, start by creating your first AMP page using AMP’s developer guide.

### **2. Content Parity with Canonical Pages**

- Users should experience the **same content and be able to complete the same actions** on AMP pages as on their canonical (non-AMP) counterparts.
- Avoid significant content or feature gaps on AMP versions.

### **3. AMP URL Structure Should Make Sense**

- Host AMP pages on URLs related to your main site for clarity and user trust.
- Good example:

  - example.com/amp/giraffes or
  - amp.example.com/giraffes
- Avoid unrelated domains like test.com/giraffes for AMP pages as the URL is visible to users coming from Search.

### **4. Validate Your AMP Pages**

- AMP pages must be **valid**. Invalid AMP pages won’t be eligible for special search features like Top Stories or AMP badges.
- Use the AMP Validator or Search Console to check and fix AMP errors.

### **5. Structured Data Compliance**

- If you add structured data (schema.org) on AMP pages, it must follow Google’s structured data policies.
- Consistency between AMP and canonical pages is important.

# **Additional Notes**

- **AMP is not mobile-only:** AMP pages are responsive and work well on desktop too. You can build standalone AMP pages for both desktop and mobile visitors if you want.
- **Search Features on Desktop:** AMP desktop pages don’t get special search features that mobile AMP pages do, but they still render properly.