--- title: How to Add Event Structured Data (Google’s recommended approach) description: "## 1. Add required properties: - @context: \"https://schema.org\" - @type: \"Event\" - name: Event name - startDate: Start datetime (ISO 8601 format, include timezone) - endDate: End datetime (optional but recommended for multi-day events) - eventStatus: Use proper event status…" url: "https://fsidm.in/knowledge/seo/event-structured-data/" updated: "2025-11-22" category: SEO --- # How to Add Event Structured Data (Google’s recommended approach) ## 1. Add required properties: - @context: "https://schema.org" - @type: "Event" - name: Event name - startDate: Start datetime (ISO 8601 format, include timezone) - endDate: End datetime (optional but recommended for multi-day events) - eventStatus: Use proper event status like EventScheduled (default), EventCancelled, etc. - location: Physical place or virtual location (with URL) - description: Short event description - image: One or more image URLs (recommended) - offers: Ticket/offer details like price, availability, URL to buy tickets - organizer: Event organizer info (organization or person) ## 2. Where to insert structured data? - Add the JSON-LD script block inside the or at the end of the of your event page. - This should be on the **dedicated event page URL** (unique URL for each event). - Avoid adding it on event listing or calendar pages. ## 3. Use tools & plugins: - If you use a CMS like WordPress, install a structured data plugin that supports Events (like **Schema Pro, Yoast, RankMath**). - Or use Google’s **Data Highlighter** to tag event info without editing HTML. ## 4. Test & validate: - Use Google’s Rich Results Test to check if your structured data is valid. - Fix any errors or critical warnings before deploying. - Use Google Search Console URL Inspection to request recrawl after publishing. ## 5. Follow Google’s guidelines: - Event must be bookable or publicly accessible. - Mark only actual events (not discounts, business hours, or coupons). - Event pages must be crawlable (not blocked by robots.txt or noindex). ## **Example snippet (simplified JSON-LD)**