---
title: "Google Discover: What It Is and How to Get Your Content Featured"
description: "## What is Google Discover? - Discover is a part of Google Search that shows users content tailored to their interests, based on their Web & App Activity. - Content appears automatically if it’s indexed by Google and meets Discover…"
url: "https://fsidm.in/knowledge/seo/google-discover/"
updated: "2025-09-21"
category: SEO
---

# Google Discover: What It Is and How to Get Your Content Featured

## What is Google Discover?

- Discover is a part of Google Search that shows users content tailored to their interests, based on their Web & App Activity.
- Content appears automatically if it’s indexed by Google and meets Discover content policies — no special tags or markup required.
- Older content can appear if it’s still relevant and helpful.
- Eligibility doesn’t guarantee appearance in Discover.

## **How Content Shows Up in Discover**

- Content is personalized to user interests, spanning articles, videos, and other formats.
- Google filters out content that is irrelevant or potentially confusing (e.g., job applications, petitions, satirical content without context).
- SafeSearch applies, so inappropriate content won’t show.

## **Best Practices to Increase Your Chances in Discover**

- Use **clear, descriptive page titles** that aren’t clickbait.
- Include **high-quality, large images** (at least 1200 px wide) to attract attention — avoid logos as main images.
- Avoid misleading or exaggerated previews in titles, snippets, or images.
- Avoid content designed to provoke outrage, morbid curiosity, or titillation.
- Focus on timely, unique, and well-told stories or insights.

## **The “Follow” Feature in Discover**

- Allows signed-in users (currently in select countries and languages) to follow websites and get updates in the Following tab.
- Uses your site’s **RSS or Atom feed** by default.
- If you have a feed, link it in your site’s <head> section to optimize Follow:

<link rel="alternate" type="application/rss+xml" href="https://example.com/rssfeed">

- You can specify different feeds for different sections (e.g., business, technology) for better targeting.
- Make sure your feeds:

  - Are not blocked by robots.txt
  - Stay updated regularly
  - Have clear <title> and <link> elements for each item

## **Why Discover Traffic May Vary**

- Traffic depends on users’ changing interests and behavior.
- Discover content types and Google’s algorithms evolve regularly.
- Updates to Google Search can impact Discover traffic.
- Treat Discover traffic as supplemental to keyword-driven search traffic.

## **Monitoring Discover Performance**

- Use the **Discover performance report in Google Search Console** to track impressions, clicks, and CTR over the last 16 months.
- The report covers Discover traffic across all surfaces, including the Following tab.