---
title: Google Package Tracking Early Adopters Program — Key Points
description: "## What is it? Google Search users can track packages directly by entering a package ID. Google fetches tracking info from your API and shows it on the search results page. ## Availability - Available globally where Google Search is…"
url: "https://fsidm.in/knowledge/seo/google-package-tracking/"
updated: "2025-10-12"
category: SEO
---

# Google Package Tracking Early Adopters Program — Key Points

## What is it?

Google Search users can track packages directly by entering a package ID. Google fetches tracking info from your API and shows it on the search results page.

## Availability

- Available globally where Google Search is supported.
- Early adopters limited to delivery companies based in **India, Japan, or Brazil**, or exclusive authorized providers servicing those areas.

## Technical Requirements

- **API type:** RESTful JSON API accepting **POST** requests only.
- **Performance:**
  - Average API response time under **700ms**.
  - 95th percentile response time under **1000ms**.
  - Near-zero downtime expected—failure to meet may result in removal of tracking info.
- Google prefers to reuse your existing API if it meets requirements.

## Required API Content Fields

- **CurrentStatus:** Current package status including timestamp and any error states.

### Strongly Recommended API Content Fields

- DeliveredDate
- PromisedDate (expected delivery)
- TrackingNumber
- TrackingURL (for user to check more info)
- SupportPhoneNumbers (region-wise)
- TransitEvents (interim events with date, time, city, state, country)
- CreateDate (when tracking started)
- PickupDate (when carrier picked package)
- TimestampEvent & LocationEvent (details for each event)
- CanReschedule (if package delivery can be rescheduled)

### **Not Allowed in API Response**

- Personal data about sender or recipient
- Geographical info about sender or recipient

### **Summary**

If your delivery company operates in India, Japan, or Brazil and can provide a fast, reliable API with the required info, you can apply to this early adopters program and enable users to track packages directly in Google Search.

## **What is Structured Data Carousel (Beta)?**

- A **carousel rich result** in Google Search that lets users scroll horizontally through a list of items from your site.
- Each carousel tile can show info like price, rating, images, etc.
- Uses **ItemList** structured data combined with supported entity types.

## **Supported Content Types (Entities)**

You must use **ItemList** + at least one of these types:

- LocalBusiness and its subtypes (e.g., Restaurant, Hotel, VacationRental)
- Product
- Event

## **Feature Availability**

- Currently **beta**; requirements and guidelines may change.
- Available **only** in **European Economic Area (EEA)** countries and **Turkey**.
- Works on **desktop and mobile**.
- Query types supported vary by region:

  - EEA: Travel, local, and shopping queries.
  - Turkey: Hotels, vacation rentals, local businesses.

## **How to Enable & Implement**

1. **Pick a summary page:** A list or category page showing multiple entities (e.g., “Top hotels in Paris”) linking to detail pages.
2. **Add ItemList structured data on that summary page**, including the URLs of the detail pages.
3. **Use structured data types appropriate to your content:** Use specific types for recommended properties (e.g., Hotel for hotels, VacationRental for rentals).
   Generic types like LocalBusiness are allowed but may limit recommended properties usage.
4. **You do NOT need structured data on detail pages,** but detail page URLs must be included in the summary page’s markup.
5. **Validate your markup:** Use the **Rich Results Test** and **URL Inspection Tool** in Search Console.
6. **Make sure pages are crawlable:** No robots.txt blocks, no noindex tags, no login requirements.
7. **Submit sitemap for faster indexing.**

## **Important Guidelines**

- Summary page must have **at least 3 entities**.
- Entities listed in the markup must match those on the page.
- For paginated lists, add an ItemList for each page reflecting its items.
- Infinite scroll: mark up items initially visible in viewport.
- Additional or extra fields are allowed but may not appear in rich results.
- The markup must be on a **list-like summary or category page** — all-in-one pages with anchor links to details on the same page are **not supported**.

If your site serves users in EEA or Turkey and fits these criteria, you can apply this beta feature to improve your Search presence with an attractive, scrollable carousel!

## **Structured Data Troubleshooting Guide**

### **1. Get Help from Your CMS or Webmaster**

- If you use a CMS (like WordPress) or have a developer, share any Search Console messages or error reports with them.
- They may know how to fix issues within your site setup or plugin.

### **2. Understand No Guarantees for Rich Results**

- Google **does not guarantee** that your structured data will generate rich results in Search.
- For common reasons why content might not show as a rich result, check Google’s General Structured Data Guidelines.

### **3. Check for Structured Data Errors**

- Use the Unparsable structured data report in Search Console to find syntax errors.
- Run your pages through the Rich Results Test to validate markup.

### **4. Manual Actions**

- If your page has a structured data manual action, Google will ignore structured data on it (though the page can still rank normally).
- Check the Manual Actions report in Search Console to see if this applies.
- Fix any issues flagged to lift the manual action.

### **5. Check Content & Markup Compliance**

- Revisit Google’s structured data and content guidelines.
- Problems can arise from:

  - Spammy or misleading content.
  - Spammy or incorrect markup usage.
- These issues might **not** be detected by syntax tools like the Rich Results Test.

### **6. Missing or Dropped Rich Results**

- Rich results can disappear or fail to show if Google detects changes or violations.
- Check Search Console for warnings or messages.
- Ensure your content remains high quality and your markup valid.

### **7. Be Patient**

- After fixes or publishing, Google can take **several days or more** to recrawl and update your pages.
- Use the URL Inspection tool in Search Console to request indexing if needed.

### **8. Additional Resources**

- For crawling/indexing questions, review the Google Search crawling and indexing FAQ.