---
title: Link Best Practices for Google
description: "| **Aspect** | **Guidelines** | **Examples** | | --- | --- | --- | | **Make links crawlable** | - Use tags with href attributes. - Avoid links without href or those relying on JavaScript events only. - Dynamically inserted…"
url: "https://fsidm.in/knowledge/seo/link-best-practices-for-google/"
updated: "2025-08-07"
category: SEO
---

# Link Best Practices for Google

| **Aspect** | **Guidelines** | **Examples** |
| --- | --- | --- |
| **Make links crawlable** | - Use <a> tags with href attributes. - Avoid links without href or those relying on JavaScript events only. - Dynamically inserted links using proper <a href> markup are crawlable. - URLs in links should be valid, resolvable web addresses (URI format). | **Good:** <a href="https://example.com/products">Products</a> **Bad:** <a onclick="goTo('https://example.com')">Link</a> |
| **Anchor text placement** | - Place meaningful text between <a> tags.- Avoid empty anchor text; if empty, use title attribute.- For image links, use descriptive alt attributes. - If using JavaScript to insert anchor text, verify with URL Inspection Tool. | **Good:** <a href="/ghost-peppers">ghost peppers</a> **Bad:** <a href="/ghost-peppers"></a>Image link good alt: <img alt="add enchiladas to your cart"/> |
| **Write good anchor text** | - Be descriptive, concise, relevant. - Avoid vague texts like “click here” or “read more.”- Don’t stuff keywords unnaturally. - Provide context by ensuring the surrounding sentence makes sense. - Avoid long, rambling anchor text. - Avoid chaining too many links together without context. | **Bad:** <a href="https://example.com">Click here</a> **Better:** <a href="https://example.com/cheese-list">list of cheese types</a> |
| **Internal linking** | - Link between your own pages to help users and Google discover related content. - Every important page should be linked from at least one other page.- Don’t overload pages with too many links. | Link to related guides, FAQs, or category pages to enhance site structure and user experience. |
| **External linking** | - Link to trustworthy external sources to add credibility. - Use nofollow if you don’t trust the site or for sponsored links. - Use ugc for user-generated content links. - Add context so users know what to expect from the link destination. - Don’t overuse nofollow unnecessarily. | Good example: Citing research study with link.<a href="https://research.example.com">Study on cheese flavor</a> |