---
title: Local Business Structured Data — Quick Guide
description: "## What is Local Business Structured Data? - Schema markup that helps Google understand details about your local business. - Improves your appearance in local search results and Google Maps. - Can enable rich results like business hours, reviews, contact…"
url: "https://fsidm.in/knowledge/seo/local-business-structured-data/"
updated: "2025-11-28"
category: SEO
---

# Local Business Structured Data — Quick Guide

## What is Local Business Structured Data?

- Schema markup that helps Google understand details about your local business.
- Improves your appearance in local search results and Google Maps.
- Can enable rich results like business hours, reviews, contact info, and location.

## Why Use Local Business Structured Data?

- Boosts your visibility in local search and Google Maps.
- Provides searchers with quick info about your business like address, phone, opening hours.
- Helps Google show your business info as a knowledge panel or rich snippet.

### **Required & Recommended Properties**

| **Property** | **Description** | **Required/Recommended** |
| --- | --- | --- |
| @context | Always "https://schema.org" | Required |
| @type | Business type, e.g., "LocalBusiness" or a more specific type like "Restaurant", "Store" | Required |
| name | Your business name | Required |
| address | Postal address, using PostalAddress type | Required |
| telephone | Contact phone number | Recommended |
| image | URL of a logo or image of your business | Recommended |
| url | Website URL | Recommended |
| openingHours | Business hours in ISO 8601 or Mo-Fr 09:00-17:00 format | Recommended |
| geo | Geocoordinates (latitude & longitude) | Recommended |
| priceRange | Price range info, e.g., "$$", "₹₹" | Recommended |
| sameAs | URLs of social media profiles or other related pages | Recommended |
| aggregateRating | Average rating and count (if available) | Recommended |

### **Example JSON-LD for Local Business (Digital Marketing Institute)**

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "LocalBusiness",

  "name": "FSIDM - Practical Digital Marketing Course",

  "image": "https://fsidm.in/assets/logo.png",

  "url": "https://fsidm.in",

  "telephone": "+91-12345-67890",

  "address": {

    "@type": "PostalAddress",

    "streetAddress": "123 Digital Street",

    "addressLocality": "Ahmedabad",

    "addressRegion": "Gujarat",

    "postalCode": "380015",

    "addressCountry": "IN"

  },

  "geo": {

    "@type": "GeoCoordinates",

    "latitude": 23.0225,

    "longitude": 72.5714

  },

  "openingHours": "Mo-Fr 09:00-18:00",

  "priceRange": "₹₹",

  "sameAs": \[

    "https://www.facebook.com/fsidm",

    "https://www.linkedin.com/company/fsidm",

    "https://twitter.com/fsidm"

  \],

  "aggregateRating": {

    "@type": "AggregateRating",

    "ratingValue": "4.8",

    "reviewCount": "178"

  }

}

</script>

## Best Practices

- Use the most specific business type possible (e.g., "EducationBusiness", "School", "Course" if it fits better).
- Keep your address and phone number consistent with your Google My Business profile.
- Include rich details like opening hours, social profiles, and ratings if available.
- Validate your markup with Google’s Rich Results Test.
- Monitor your markup status and errors in Google Search Console.
- Update markup when business info changes to keep Google’s data fresh.