---
title: Merchant Listing Structured Data (Product + Offer + More)
description: "## **What is Merchant Listing Structured Data?** It’s a type of structured data markup you add to **product pages where customers can purchase** items directly. It provides Google with detailed product and offer info to enable rich search experiences like…"
url: "https://fsidm.in/knowledge/seo/merchant-listing-structured-data/"
updated: "2025-12-05"
category: SEO
---

# Merchant Listing Structured Data (Product + Offer + More)

## **What is Merchant Listing Structured Data?**

It’s a type of structured data markup you add to **product pages where customers can purchase** items directly. It provides Google with detailed product and offer info to enable rich search experiences like product carousels, shopping ads, and detailed merchant listings.

## **Key Features of Merchant Listing Markup**

- Supports **detailed product info** like sizing, colors, shipping, and return policies.
- Supports **multiple offers and variants** per product.
- Helps Google show rich product results with price, availability, seller info, shipping costs, and more.

## **Required & Recommended Properties**

### **Required Properties (minimum)**

| **Property** | **Type** | **Description** |
| --- | --- | --- |
| @type | Text | Must be "Product" |
| name | Text | Product name |
| image | URL (array) | At least one product image URL |
| description | Text | Short product description |
| sku or mpn | Text | Stock Keeping Unit or Manufacturer Part Number |
| brand | Brand or Organization | Brand or manufacturer of the product |
| offers | Offer or AggregateOffer | Offer details including price, currency, availability |

### **Important****offers****properties for Merchant Listing**

| **Property** | **Type** | **Description** |
| --- | --- | --- |
| price | Number | Price of the product offer |
| priceCurrency | Text | ISO 4217 currency code (e.g., USD, INR) |
| availability | URL/Text | Stock status (InStock, OutOfStock, PreOrder, etc.) |
| itemCondition | URL/Text | Condition of the item (New, Used, Refurbished) |
| url | URL | Link to the product page |
| seller | Organization | The seller or merchant offering the product |
| shippingDetails | ShippingDeliveryTime | Shipping costs and delivery details (optional) |
| returnPolicy | MerchantReturnPolicy | Return policy info (optional but recommended) |

## **Additional Recommended Properties**

- color, size, weight, gtin (Global Trade Item Number), material — useful for apparel and complex products.
- isVariantOf — to connect variants of the same product (colors, sizes, etc.).
- shippingDetails — specify shipping cost, free shipping eligibility, delivery time.
- merchantReturnPolicy — return/refund policies to build buyer trust.

## **Example Merchant Listing JSON-LD**

{

  "@context": "https://schema.org/",

  "@type": "Product",

  "name": "Men's Running Shoes",

  "image": \[

    "https://example.com/photos/1x1/shoe.jpg"

  \],

  "description": "Lightweight running shoes for men with breathable mesh fabric.",

  "sku": "SHOE1234",

  "mpn": "56789",

  "brand": {

    "@type": "Brand",

    "name": "FastTrack"

  },

  "offers": {

    "@type": "Offer",

    "url": "https://example.com/mens-running-shoes",

    "priceCurrency": "USD",

    "price": "59.99",

    "availability": "https://schema.org/InStock",

    "itemCondition": "https://schema.org/NewCondition",

    "seller": {

      "@type": "Organization",

      "name": "Example Store"

    },

    "shippingDetails": {

      "@type": "OfferShippingDetails",

      "shippingRate": {

        "@type": "MonetaryAmount",

        "value": "5.00",

        "currency": "USD"

      },

      "deliveryTime": {

        "@type": "ShippingDeliveryTime",

        "handlingTime": {

          "@type": "QuantitativeValue",

          "minValue": 1,

          "maxValue": 2,

          "unitCode": "d"

        },

        "transitTime": {

          "@type": "QuantitativeValue",

          "minValue": 3,

          "maxValue": 5,

          "unitCode": "d"

        }

      }

    }

  }

}

## **Best Practices & Notes**

- Use **distinct URLs for each product variant or currency**.
- Place the structured data **directly in your product page HTML** (avoid dynamically generating via JavaScript when possible).
- Keep your price, availability, and condition updated to reflect real-time stock and pricing.
- Use **Google Merchant Center** to upload your product feeds for better coverage alongside your markup.
- Add **merchant return policies** and **loyalty program info** using nested Organization markup to boost trust.

## **Monitoring & Troubleshooting**

- Use **Google Search Console Merchant Listings report** to track errors and warnings specific to merchant listing markup.
- Validate your structured data regularly using Rich Results Test.
- Remember, Google doesn’t guarantee showing your markup as rich results, but following guidelines improves chances.