and heading elements - Other mentions of your site across the web - **Best control:** Add WebSite structured data to your **home page**. ## **Best Practices for Choosing a Site Name** ✅ Use a **clear, concise, brand-accurate name** (e.g., “FSIDM” instead of “Full Stack Internet Digital Marketing Institute of Ahmedabad”) ✅ Keep it **consistent across homepage elements** (title, headings, OG tags, schema) ✅ Avoid overly generic names (“Best Marketing Classes in India”) unless it's a known brand ✅ Provide **alternative names** using alternateName (for acronyms, short forms, or domain fallback) ## **Structured Data Example** ### **Preferred + Alternate Names** <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "name": "FSIDM", "alternateName": \["FSIDM Ahmedabad", "FSIDM India", "fsidm.in"\], "url": "https://fsidm.in/" } </script> ### **If Google Keeps Ignoring Preferred Name (Last Resort)** <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "name": "fsidm.in", "url": "https://fsidm.in/" } </script> ## **Implementation Tips** - Add to **domain-level or subdomain-level homepage only** (not subdirectories like /blog). - Ensure homepage is **crawlable** (no noindex, no robots.txt block). - Use **same schema** on all duplicate homepage versions (HTTP/HTTPS, www/non-www). - Test schema in **Schema Markup Validator**. - Use **URL Inspection Tool** to request recrawl after updates.

--- title: Providing a site name to Google Search description: "## **What is a Site Name?** - The **site name** is what appears in Google Search results to represent your entire site (different from per-page titles). Example: Burnt Toast How to make toast in a pan ## **How Google Picks…" url: "https://fsidm.in/knowledge/seo/set-your-site-name/" updated: "2025-10-01" category: SEO --- # Providing a site name to Google Search ## **What is a Site Name?** - The **site name** is what appears in Google Search results to represent your entire site (different from per-page titles). Example: Burnt Toast How to make toast in a pan ## **How Google Picks Your Site Name** - Google auto-generates site names based on: - Your home page content - Structured data (WebSite schema) - og:site_name - and heading elements - Other mentions of your site across the web - **Best control:** Add WebSite structured data to your **home page**. ## **Best Practices for Choosing a Site Name** ✅ Use a **clear, concise, brand-accurate name** (e.g., “FSIDM” instead of “Full Stack Internet Digital Marketing Institute of Ahmedabad”) ✅ Keep it **consistent across homepage elements** (title, headings, OG tags, schema) ✅ Avoid overly generic names (“Best Marketing Classes in India”) unless it's a known brand ✅ Provide **alternative names** using alternateName (for acronyms, short forms, or domain fallback) ## **Structured Data Example** ### **Preferred + Alternate Names** <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "name": "FSIDM", "alternateName": \["FSIDM Ahmedabad", "FSIDM India", "fsidm.in"\], "url": "https://fsidm.in/" } </script> ### **If Google Keeps Ignoring Preferred Name (Last Resort)** <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "name": "fsidm.in", "url": "https://fsidm.in/" } </script> ## **Implementation Tips** - Add to **domain-level or subdomain-level homepage only** (not subdirectories like /blog). - Ensure homepage is **crawlable** (no noindex, no robots.txt block). - Use **same schema** on all duplicate homepage versions (HTTP/HTTPS, www/non-www). - Test schema in **Schema Markup Validator**. - Use **URL Inspection Tool** to request recrawl after updates.