---
title: SpecialAnnouncement structured data
description: "## **🎯 What It’s For** - Originally built for **COVID-19 announcements** — now applies to **urgent public updates**: - Public health alerts - Emergency closures or service changes - Time-sensitive government or organization announcements ⚠️ **Not for promotions, offers, or…"
url: "https://fsidm.in/knowledge/seo/specialannouncement-structured-data/"
updated: "2025-12-15"
category: SEO
---

# SpecialAnnouncement structured data

## **🎯 What It’s For**

- Originally built for **COVID-19 announcements** — now applies to **urgent public updates**:

  - Public health alerts
  - Emergency closures or service changes
  - Time-sensitive government or organization announcements

⚠️ **Not for promotions, offers, or marketing** — Google will ignore those.

## **✅ Eligible Entities**

- **Government agencies**
- **Official health organizations**
- **Schools, universities, businesses, events** (only for service/operation changes that affect the public)

## **⚡ Key Supported Info**

- Announcement type (Closure, Health info, Service change)
- Effective date & expiry date
- URL with full announcement details
- Location (if applicable)

## **🛠 JSON-LD Example**

Example for a **university shifting classes online**:

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "SpecialAnnouncement",

  "name": "FSIDM Classes Moved Online Due to Local Advisory",

  "text": "In light of the government advisory, all FSIDM classes will be conducted online from August 5 until further notice.",

  "datePosted": "2025-08-01",

  "expires": "2025-08-31",

  "category": "https://schema.org/AnnouncementEvent",

  "announcementLocation": {

    "@type": "Place",

    "name": "Ahmedabad, India"

  },

  "url": "https://fsidm.in/announcements/classes-online",

  "subjectOf": {

    "@type": "Event",

    "name": "FSIDM Digital Marketing Classes Online",

    "eventStatus": "https://schema.org/EventMovedOnline",

    "location": {

      "@type": "VirtualLocation",

      "url": "https://fsidm.in/online-classroom"

    }

  }

}

</script>

## **📌 Important Guidelines**

- Must be **publicly accessible** (no login walls).
- Must be **time-bound** (include datePosted and expires).
- **Only valid for real service/operation changes** — not discounts, webinars, or promotions.