---
title: Translated results in Google Search
description: "## **🌍 What Are Translated Results?** - When users search in their **own language**, Google may: - Translate the **title link** + **snippet** of results written in another language. - Offer a **machine-translated version of the page** when clicked. -…"
url: "https://fsidm.in/knowledge/seo/translated-results-google-search/"
updated: "2025-10-08"
category: SEO
---

# Translated results in Google Search

## **🌍 What Are Translated Results?**

- When users search in their **own language**, Google may:

  - Translate the **title link** + **snippet** of results written in another language.
  - Offer a **machine-translated version of the page** when clicked.
- Example: Someone searches in Hindi → Your English blog appears with a Hindi title + snippet.

## **📍 Availability**

- Works for **many Indian languages** (Hindi, Gujarati, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi) + global languages.
- Available on **mobile & desktop**.

## **⚙ How It Works**

- Clicking the translated result = Google Translate overlay of your original page.
- Full page loads (JavaScript, images, and features work normally).
- Users can switch back to the **original page** anytime.

## **📊 Tracking in Search Console**

- You can see traffic from translated results in **Performance → Search Appearance → Translated results** filter.

## **✅ FSIDM Action Plan**

- **Good News:** No setup required. If your site ranks in another language query, translation happens automatically.

**To Opt Out:** Add
<meta name="googlebot" content="notranslate">

-  (Not recommended for FSIDM because translations can expand reach in Hindi, Gujarati, Marathi, etc.)

## Enabling your ad network to work with translation-related Google Search features

### 🛠️ Why This Matters

When users click a **translated search result**, Google serves a translated page from a **Google Translate proxy URL** like:

https://example-com.translate.goog/…

This URL **rewrites** the original URL and can break ad networks or scripts that rely on the original domain/URL for targeting or attribution.

### 🔑 What You Need to Do

### **1. Decode the translated proxy URL back to the original hostname**

You need to extract and reconstruct the original domain from the Google Translate URL so your ads continue to work correctly.

### **2. Rebuild the original URL from the proxy URL**

- Replace the hostname with the decoded original domain.
- Remove Google Translate-specific query parameters (like _x_tr_enc, _x_tr_hp).
- Keep the rest of the URL path, query string, and fragments intact.

## **🧑‍💻 Sample JavaScript to Decode Hostname**

function decodeHostname(proxyUrl) {

  const parsedProxyUrl = new URL(proxyUrl);

  const fullHost = parsedProxyUrl.hostname;

  // 1. Remove ".translate.goog"

  let domainPrefix = fullHost.substring(0, fullHost.indexOf('.'));

  // 2. Get encoding list from _x_tr_enc param

  const encodingList = parsedProxyUrl.searchParams.has('_x_tr_enc') ?

      parsedProxyUrl.searchParams.get('_x_tr_enc').split(',') : \[\];

  // 3. Prepend _x_tr_hp if exists

  if (parsedProxyUrl.searchParams.has('_x_tr_hp')) {

    domainPrefix = parsedProxyUrl.searchParams.get('_x_tr_hp') + domainPrefix;

  }

  // 4. Remove '1-' prefix if encodingList includes '1'

  if (encodingList.includes('1') && domainPrefix.startsWith('1-')) {

    domainPrefix = domainPrefix.substring(2);

  }

  // 5. Remove '0-' prefix if encodingList includes '0' and set isIdn flag

  let isIdn = false;

  if (encodingList.includes('0') && domainPrefix.startsWith('0-')) {

    isIdn = true;

    domainPrefix = domainPrefix.substring(2);

  }

  // 6. Replace word-boundary hyphens with dots

  let decodedSegment = domainPrefix.replaceAll(/\\b-\\b/g, '.').replaceAll('--', '-');

  // 7. Add punycode prefix for IDN if needed

  if (isIdn) {

    decodedSegment = 'xn--' + decodedSegment;

  }

  return decodedSegment;

}

## **🧪 Testing Example**

| **Proxy URL** | **Decoded Hostname** |
| --- | --- |
| [https://example-com.translate.goog](https://example-com.translate.goog) | example.com |
| [https://foo-example-com.translate.goog](https://foo-example-com.translate.goog) | foo.example.com |
| [https://0-57hw060o-com.translate.goog/?_x_tr_enc=0](https://0-57hw060o-com.translate.goog/?_x_tr_enc=0) | xn--57hw060o.com (IDN) |
| [https://1-en--us-example-com/?_x_tr_enc=1](about:blank) | en-us.example.com |
| [https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=l](https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=l) | llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk |

## **🚀 Summary for Ad Networks & Publishers**

- Decode the Google Translate hostname using the above approach to get the original domain.
- Use this to rewrite URLs or attribution info in your ads/scripts so they work correctly on translated pages.
- Remove Google Translate-specific query parameters to avoid conflicts.
- Test thoroughly with various translated URLs.