At DevDay 2025, OpenAI announced one of its biggest upgrades yet — apps inside ChatGPT.
Starting this week, users can access interactive tools from popular platforms like Booking.com, Canva, Spotify, Figma, Coursera, Expedia, Zillow, and many more — all without ever leaving ChatGPT.
This marks the beginning of a new era: ChatGPT is no longer just a conversational AI — it’s becoming a platform for interactive, personalized experiences.
“We want ChatGPT to be a great way for people to make progress — to be more productive, inventive, and to learn faster,” said Sam Altman, CEO of OpenAI. “Apps inside of ChatGPT will enable a new generation of experiences that are interactive, adaptive, and personal.”
🧠 What Are Apps Inside ChatGPT?
Think of this as mini web apps that live directly inside ChatGPT.
Users can now call up tools and services during conversations — turning chat sessions into live, interactive workflows.
For instance:
- 🎨 “Canva, create a carousel post for Instagram.”
- 🎧 “Spotify, make me a playlist for a beach party.”
- 🏠 “Zillow, show me apartments in Mumbai under ₹50,000.”
- 📚 “Coursera, teach me the basics of machine learning.”
The apps appear within ChatGPT’s interface, providing a seamless, hands-on experience powered by AI.
🌐 Who’s Onboard?
Some of the first apps available inside ChatGPT include:
- Booking.com – Plan trips and compare hotels.
- Expedia – Book flights and travel packages directly in chat.
- Spotify – Generate playlists for any mood or event.
- Figma – Turn sketches into editable wireframes.
- Coursera – Access interactive learning experiences.
- Zillow – Explore homes or rentals via AI-driven property search.
- Canva – Design social media posts and marketing visuals instantly.
Plan a trip with @booking in ChatGPT.
Create with @canva in ChatGPT.
Learn with Coursera in ChatGPT.
Organize your getaway with @expedia in ChatGPT.
Generate diagrams with @figma in ChatGPT.
Build playlists with @spotify in ChatGPT.
Search for homes with @zillow in ChatGPT.
Future integrations will include Uber, Instacart, DoorDash, and AllTrails, creating a full-fledged digital ecosystem — all within ChatGPT.
⚙️ Powered by Model Context Protocol (MCP)
This new system is built on OpenAI’s Model Context Protocol (MCP) — a framework that lets developers securely connect their data sources and services to AI systems.
With MCP, ChatGPT apps can:
- Render interactive UIs inside conversations.
- Trigger actions like creating a document, booking a hotel, or streaming a video.
- Handle real-time inputs and outputs for continuous user engagement.
Some apps can even display videos inside ChatGPT, making the chatbot experience more visual and dynamic than ever before.
🧰 Apps SDK: Building the Future of ChatGPT
Along with this launch, OpenAI released a preview of the Apps SDK — a developer toolkit for creating new ChatGPT apps.
This SDK will allow developers to:
- Build fully functional interactive apps.
- Integrate with APIs and third-party data.
- Customize how users interact with tools directly within ChatGPT.
It’s OpenAI’s most open and ambitious ecosystem yet — comparable to Apple’s App Store moment for AI.
⚡ Performance and Productivity Boost
OpenAI has designed the new app system to feel natural and fast.
Instead of leaving ChatGPT to open external sites or tools, users can complete complex workflows directly in one chat.
Example: You can plan a trip, design a poster, and generate social media content — all inside ChatGPT.
Apps can also run in parallel, enabling multitasking within conversations and delivering faster results than traditional API calls.
🔒 Privacy and Transparency
OpenAI says that developers must:
- Collect only minimal user data, and
- Be transparent about permissions.
However, questions remain about how much of a chat conversation developers can access — whether just the triggering prompt or the entire conversation history.
While privacy frameworks are still being refined, OpenAI emphasizes that user experience and safety remain top priorities.
💸 Monetization and Instant Checkout
OpenAI also confirmed that developers will soon be able to monetize their ChatGPT apps through features like Instant Checkout — enabling direct payments within ChatGPT.
This could open doors for new business models, allowing app creators to sell premium features or content directly through AI chats.
🔍 From GPT Store to In-Chat Apps
Earlier, OpenAI introduced the GPT Store, where users could browse and use custom GPTs.
Now, apps are integrated into conversations, giving them far greater visibility and usability.
Instead of visiting a separate marketplace, users can summon apps naturally while chatting — making ChatGPT the ultimate “do-it-all” hub.
🌟 The Future: ChatGPT as the New Digital Ecosystem
With this update, ChatGPT is evolving into something much bigger — an AI-powered operating system for everyday life.
Soon, you might order food, book flights, learn new skills, and manage work projects — all through a single conversation.
As Altman put it, “We want ChatGPT to help people do whatever they’re trying to do — faster, smarter, and better.”
💬 Pranav Veerani’s Perspective
“This move transforms ChatGPT from a chatbot into a complete productivity platform. The ability to access tools like Canva, Spotify, and Figma directly inside conversations shows that AI isn’t just answering questions anymore — it’s taking action.”
— Pranav Veerani, Founder of FSIDM
🧭 Conclusion: A New Era of Interactive AI
OpenAI’s latest announcement cements ChatGPT’s position as the world’s most powerful AI companion.
By bringing apps directly into chat, OpenAI isn’t just improving usability — it’s creating an entirely new ecosystem where AI, creativity, and productivity converge.
From startups to enterprise developers, this is just the beginning of a new AI app economy, built on top of ChatGPT’s conversational intelligence.
