- Client-side rendering (CSR) means your website’s JavaScript loads extra content after the initial HTML loads in the browser.
- Google Search can see this JavaScript-generated content but has some limitations—some content might not appear in the rendered HTML Google indexes.
- Other search engines might not run JavaScript at all, so they won’t see content generated by JavaScript.
Dynamic rendering is a workaround for these issues: #
- Your server detects when a crawler (like Googlebot) with limited or no JavaScript support requests a page.
- Instead of serving the normal JavaScript-heavy page, your server sends a pre-rendered static HTML version of the content to that crawler.
- Regular users still get the full JavaScript-powered client-side experience.
When Should You Use Dynamic Rendering? #
- When your site’s content changes frequently and
- When the JavaScript used is complex or uses features that crawlers don’t support well.
- When you want to ensure all crawlers can see your content even if they don’t fully run JavaScript.
Note:
Dynamic rendering adds extra server and maintenance overhead, so it’s not the preferred or long-term solution.
How Does Dynamic Rendering Work? #
- User or crawler makes a request to your website.
- Your server checks if the request is from a bot that might have trouble with JavaScript (by inspecting the user-agent or other signals).
- For such bots, your server routes the request to a rendering server that executes the JavaScript and generates static HTML.
- The crawler receives the static HTML version (easier to crawl and index).
- Regular users get the usual JavaScript version.
Is Dynamic Rendering Cloaking? #
- No, as long as the content served to crawlers and users is substantially the same.
- Google considers it cloaking only if you serve completely different content to users vs crawlers (e.g., cats content to users and dogs content to crawlers).
Summary #
Aspect | Explanation |
What it solves | JavaScript content not seen properly by crawlers |
How it works | Serve static HTML to crawlers, JS to users |
When to use | Complex JS, fast-changing content, crawler limitations |
Downsides | Additional complexity and resources |
Cloaking concerns | Only if content differs drastically |