You’ve got your chai, you’ve got your dreams, and you’ve got 35 WhatsApp groups that you mute daily. But here’s the question—why haven’t you felt the need to learn digital marketing yet?
Is it because you think it’s only for “influencers”?
Or you believe your Excel sheet can fight Google’s algorithm?
Maybe you’re just waiting for your CA cousin to go viral before you give it a shot?
Whatever the reason, let’s have a no-jargon, no-judgment chat. Just you, me, and the reality of the internet jungle.
“In a world where your neighbour’s cat has an Instagram page, not knowing digital marketing is like bringing a spoon to a sword fight.”
🤷♂️ Why Don’t You Think You Need Digital Marketing?
1. “Mere business ko kya zarurat hai?”
You think your business runs on referrals, goodwill, and word of mouth. Great! But guess what? Even your most loyal customer probably Googles your business before calling you. If you’re not online, you’re basically saying “Don’t find me.”
2. “I’m not from a tech background.”
Neither was your uncle when he learned how to forward ‘Good Morning’ messages with flowers.
Digital marketing doesn’t ask you to write code. It asks you to understand people—and you already do that. After all, you survived 12th board with Sharmaji’s constant comparison.
3. “Marketing is not my department.”
Tell that to the CEO who tweets memes.
In 2025, every department is marketing. HR, Sales, Admin—even the canteen guy uploads Insta Reels. Whether you’re in accounts or animation, knowing digital marketing helps you speak the universal language of visibility.
4. “It’s too late to start now.”
You know what’s truly late? Realising your competitor just sold the same service/product using a 15-second Reel while you were waiting to finish your logo.
5. “It’s just social media stuff, right?”
That’s like saying a masala dosa is just potato in a blanket.
Digital marketing is strategy, content, analytics, automation, emails, SEO, AI tools, and yes—cat videos that sell products.
📈 So, What Does Digital Marketing Actually Help You Do?
- Understand what people are searching for (Google is literally telling you what the market wants)
- Reach thousands of people without printing a single pamphlet
- Sell, promote, analyse, tweak, grow—without a sales team of 50
- Get data insights that no baba or tarot card reader can give you
💡 Still Think It’s Optional?
Here’s the truth—Digital marketing is not a trend. It’s the default.
Whether you’re a business owner, a job seeker, an artist, or someone selling laddoos on WhatsApp, the ability to market online decides whether your story is heard or not.
🧠 The AI Angle
Now with AI tools like ChatGPT, Notion AI, Jasper, and Canva—learning and doing digital marketing has become easier than ordering chai on Swiggy.
You no longer need to be a ‘creative genius’ or a ‘data wizard’. Just someone who’s ready to understand what clicks. Literally and figuratively.
🙌 Final Thought
You don’t need to become a digital guru overnight.
But ignoring digital marketing in today’s world is like keeping your phone on airplane mode and expecting calls. Doesn’t work.
“In the attention economy, marketing is not a skill. It’s survival.”
So next time someone asks you why you haven’t learned digital marketing yet, just smile and say, “I was waiting for this blog to knock some sense into me.”
