📩 “Think email is old-school? Think again—it still gives the highest ROI in digital marketing!”
If you’ve ever opened a discount email and instantly clicked “Add to Cart,” you’ve witnessed the power of email marketing.
An Email Marketing Intern is the unsung hero behind every well-timed welcome email, perfectly worded subject line, and newsletter that actually gets opened.
And in India’s ever-growing eCommerce and edtech space, businesses are doubling down on smart email campaigns.
If you enjoy writing, automation, and performance tracking—this internship is your golden inbox.
What Does an Email Marketing Intern Actually Do?
You’ll support the marketing team by writing, sending, and optimizing emails that engage, nurture, and convert users.
Typical responsibilities include:
- ✍️ Writing subject lines, email copy, and CTAs
- 🎯 Segmenting email lists based on behavior or data
- ⚙️ Scheduling campaigns via platforms like Mailchimp or Mailmodo
- 📈 Monitoring key metrics like open rate, click rate, bounce rate
- 🔄 Running A/B tests (subject lines, buttons, visuals)
- 🧠 Researching email trends & analyzing competitor campaigns
- 🛠️ Supporting automation workflows (welcome, cart abandon, etc.)
Example:
Your manager might say, “We’re launching a webinar—can you draft the email flow with reminder + post-event follow-up?”
Tools You’ll Be Using
Here’s your tech stack (don’t worry, you’ll learn fast!):
- ✅ Mailchimp / Mailmodo / MoEngage / Mailerlite
- ✅ ChatGPT / Perplexity (for writing and testing copy)
- ✅ Google Sheets / Notion (for list management & planning)
- ✅ Canva / Figma (for designing banners or visuals)
- ✅ Google Analytics / GA4 (to measure traffic from email)
- ✅ HubSpot or Sendinblue (for B2B email flows)
Key Skills Required
Writing & Strategy:
- Copywriting (short, sharp, actionable)
- Understanding tone of voice and audience
- Personalization and segmentation strategy
Analytical:
- Knowing how to interpret email metrics
- Using A/B testing insights
- Spotting patterns in click behavior
Soft Skills:
- Collaboration with design & marketing teams
- Attention to detail (a single broken link can ruin everything)
- Time management (email calendars are tight)
Bonus: Emerging AI Skills
- Using AI to create multiple subject line variations
- Email copy generation with tone control
- Automating workflow logic using no-code AI tools
Typical Day in the Life of an Email Marketing Intern
🕘 10:00 AM – Review yesterday’s newsletter performance (open rate, clicks)
🧠 11:30 AM – Brainstorm subject lines for a sales campaign
✍️ 1:00 PM – Draft and schedule a welcome email for new subscribers
🔍 3:00 PM – Test an abandoned cart automation sequence
📊 5:00 PM – Pull analytics and prepare a report for Friday review
📩 6:00 PM – Segment audience list for next week’s lead nurture email
Salary Insights (India – 2025 Data)
- Stipend (Internships): ₹6,000 to ₹15,000/month
- Remote Email Internships: ₹4,000 to ₹10,000/month
- Freelance Email Copywriting (Per Campaign): ₹1,000 to ₹3,000 per email flow
- PPO Interns (With automation skill): ₹12,000 to ₹20,000/month
💡 Hot Tip: Knowing automation tools like Mailmodo or HubSpot can significantly increase your value, even as an intern.
Career Growth & Path
Email may seem basic, but it’s a gateway to major roles in CRM and lifecycle marketing.
👉 Intern → Email Marketing Executive → CRM Specialist → Lifecycle Marketing Manager → Head of Retention / Growth
You can also branch into:
- Copywriting
- Marketing Automation
- Product Marketing
- Customer Experience (CX)
- AI Workflow Automation
Are You Ready for This Role? (Self-Assessment Questions)
Ask yourself:
- Do I enjoy writing short, creative, and action-driven content?
- Am I curious about what makes people open or ignore emails?
- Can I balance creativity with deadlines?
- Do I like testing and improving based on numbers?
- Am I willing to learn tools like Mailchimp or Mailmodo?
✅ If you said yes to 3+, you’re email-ready!
Common Challenges
What’s Tough:
- Low open rates despite good content
- Bounces due to poor list hygiene
- Tracking what content works best
- Spam filters rejecting your emails
How to Overcome:
- Clean your email list regularly
- Use A/B testing to optimize subject lines
- Follow a consistent send schedule
- Don’t rely only on promotions—add value!
Interview Preparation Tips
- ✅ Learn how to write subject lines & CTAs
- ✅ Understand the difference between open rate, CTR, bounce, and conversions
- ✅ Build a basic portfolio (mock newsletter or campaign ideas)
- ✅ Be ready to talk about your favorite brand’s email strategy
- ✅ Try one email tool (Mailchimp, Mailmodo, etc.) before the interview
- ✅ Know the basics of personalization and segmentation
- ✅ Bonus: Be aware of current email trends (interactive emails, AMP, etc.)
Quote of Motivation
“Your email list is your most valuable digital asset. Respect the inbox.” — Unknown but wise marketer
FSIDM Relevance
Want to create high-performing email campaigns with hands-on tools and automation training? FSIDM helps you go beyond theory—with practical email marketing experience from Day 1.
Recommended Resources
Free Courses:
- HubSpot Email Marketing Course
- Mailchimp Email Marketing 101
- Google Digital Unlocked – Email Marketing Basics
Paid + Practical:
- FSIDM’s Digital Marketing Course – Email, Automation, & Campaign Training
- Udemy – “Email Marketing Made Easy for Beginners”
- Coursera – “Email Marketing by University of Illinois”
Blogs/Newsletters:
- Email Love
- Really Good Emails
- Litmus
- Mailmodo Blog
Tools to Practice:
- Mailchimp / Mailmodo (India-based, great UI)
- Canva (design banners for newsletters)
- ChatGPT (write subject lines, A/B test ideas)
- Google Sheets (organize contacts and schedule)
📌 TL;DR:
If you want to learn the real art of engagement and conversions, an Email Marketing Internship is your chance. It’s creative, strategic, and measurable — and in India’s growing digital economy, it’s more relevant than ever.
