Marketing

Keyword competition describes how competitive a search term is based on the number and strength of websites or advertisers targeting...

Search volume is an SEO metric that estimates how frequently a specific keyword or search query is searched within a...

Keyword Difficulty (KD) is an SEO metric used by third-party keyword research tools to estimate how challenging it may be...

Keyword research is the process of discovering, analyzing, and selecting the search terms people use to find information, products, services,...

Transactional keywords are search queries that indicate a user’s intention to take a specific action, such as buying, booking, subscribing,...

Commercial keywords, also called commercial investigation keywords, are search queries used by people who are researching products, services, brands, or...

Navigational keywords are search queries used when someone wants to reach a specific website, webpage, app, business, or physical location....

Informational keywords are search queries used by people who want to learn something, find an answer, understand a topic, or...

Non-branded keywords are generic search phrases that do not contain the name of a specific company, brand, or branded product....

Branded keywords are search phrases that include the name of a specific company, brand, product, or service. They are used...