1. Follow AMP HTML Specification #

• Your AMP pages must comply with the official AMP HTML rules to work correctly and qualify for AMP-specific Google Search features.
  
• If you’re new, start by creating your first AMP page using AMP’s developer guide.
  

2. Content Parity with Canonical Pages #

• Users should experience the same content and be able to complete the same actions on AMP pages as on their canonical (non-AMP) counterparts.
  
• Avoid significant content or feature gaps on AMP versions.
  

3. AMP URL Structure Should Make Sense #

• Host AMP pages on URLs related to your main site for clarity and user trust.
  
• Good example:
  
  • example.com/amp/giraffes or
    
  • amp.example.com/giraffes
    
• Avoid unrelated domains like test.com/giraffes for AMP pages as the URL is visible to users coming from Search.
  

4. Validate Your AMP Pages #

• AMP pages must be valid. Invalid AMP pages won’t be eligible for special search features like Top Stories or AMP badges.
  
• Use the AMP Validator or Search Console to check and fix AMP errors.
  

5. Structured Data Compliance #

• If you add structured data (schema.org) on AMP pages, it must follow Google’s structured data policies.
  
• Consistency between AMP and canonical pages is important.

Additional Notes #

• AMP is not mobile-only:
  AMP pages are responsive and work well on desktop too. You can build standalone AMP pages for both desktop and mobile visitors if you want.
  
• Search Features on Desktop:
  AMP desktop pages don’t get special search features that mobile AMP pages do, but they still render properly.