UGC spam hurts:
- User trust
- SEO performance
- Platform reputation
Google’s spam policies cover comments, forums, signups, guest posts, and any user content.
1️⃣ Set Clear Rules #
- Publish a clear anti-spam policy
- Display it during signup or posting
- Allow users to report spammy content
💡 Example: “No promotion of unrelated products, spam keywords, or suspicious links. Violators will be banned.”
2️⃣ Detect & Flag Spammy Accounts #
Use spam pattern detection:
- ⏱ Fast form completion (bots)
- 🌐 Same IP address range
- 🖥 Suspicious user agents
- 🔗 Keyword stuffing in usernames
💡 Pro Tip:
For new/untrusted users →
noindex their posts until they earn credibility.
Then, allow indexing after a “trust threshold” is met.
3️⃣ Control Links in UGC #
- Add rel=”nofollow” or rel=”ugc” to all links from untrusted users
- This removes SEO incentive for spammers
4️⃣ Add Moderation Layer #
- Manual approval for new/suspicious users
- Flag specific keywords or content types for review
- Use built-in CMS tools (e.g., WordPress comment moderation)
5️⃣ Block Repeat Offenders #
- Maintain an IP blocklist for spam sources
- Tools like Akismet (WordPress) or firewall bans
- Ban entire IP ranges if abuse is systematic
6️⃣ Stop Automated Signups #
- Add Google reCAPTCHA / hCaptcha
- Email or phone verification for new accounts
- Limit bulk site creation (if you run a hosting platform)
7️⃣ Monitor Constantly #
- Watch for suspicious redirects, ad overload, or injected scripts
- Use:
- site:yourdomain.com spamkeyword (to find spam pages in Google)
- Google Alerts for suspicious mentions
- Server log analysis for unusual traffic spikes
- site:yourdomain.com spamkeyword (to find spam pages in Google)
- Scan for phishing/malware with:
- Google Safe Browsing API
- Security plugins
- Google Safe Browsing API
💡 Example “confidence check”: If your audience is in India, but you see 5,000 signups from Russia overnight — something’s wrong.
✅ Summary FSIDM Tip:
Spam prevention is not a one-time task—it’s continuous security + SEO hygiene. A spammy platform can lose both Google trust and user engagement overnight.