Verify Site Ownership #
- Add your site to Search Console and verify it.
- Methods:
- DNS record
- HTML file upload
- Google Analytics / Tag Manager
- DNS record
- Why? Gives you full access to all reports and insights.
Ensure Google Can Find Your Pages #
- Check Index Coverage Report:
- ✅ See which pages are indexed.
- ❌ Fix errors (blocked by robots.txt, noindex tags, server errors).
- ✅ See which pages are indexed.
- Pro Tip: Always make important pages accessible and crawlable.
Submit a Sitemap (Optional but Recommended) #
- Speeds up discovery of your pages.
- Submit through the Sitemaps Report.
- Monitor for errors (broken links, missing pages).
Monitor Search Performance #
- Use Performance Report to see:
- 🔍 Queries people use to find you
- 📄 Pages that get clicks & impressions
- 🌏 Countries driving traffic
- 🔍 Queries people use to find you
- Watch for drops → If traffic declines, check:
- Algorithm updates
- Indexing issues
- Technical problems
- Algorithm updates
📊 Key Reports for SEO Marketers / Site Owners #
- Manual Actions Report → Check if penalties exist.
- Removals Tool → Temporarily hide unwanted pages.
- Change of Address Tool → Notify Google if you migrate domains.
- Rich Results Report → Debug structured data for rich snippets.
🛠 Key Reports for Developers #
- Index Coverage Report → Fix crawl/indexing issues site-wide.
- URL Inspection Tool → Check live/indexed status of specific pages.
- Security Issues Report → Detect malware, hacking, phishing.
- Core Web Vitals Report → Improve page speed & UX for SEO.