Claim and Optimize Your Google Business Profile & Knowledge Panel

1. Claim Your Local Business Profile #

• Claim and verify your Business Profile on Google (formerly Google My Business).
  
• This lets you manage your business info shown on Google Maps and Search, including:
  
  • Address, phone number, business hours
    
  • Photos and posts
    
  • Business category/type
    
• Verified profiles build trust and improve local visibility.
  

2. Verify Your Website in Google Search Console #

• Verify website ownership in Google Search Console to confirm you’re the official operator.
  
• Use Search Console to monitor how Google views your site, track performance, and troubleshoot issues.

3. Update Your Google Knowledge Panel #

• Google automatically pulls info for Knowledge Panels from public sources.
  
• If you are a verified official representative, you can claim and suggest edits to your Knowledge Panel to correct or add:
  
  • Business name, description
    
  • Contact info and social profiles
    
  • Images and logos
    

4. Add Structured Data to Your Website #

Structured data helps Google understand your business better and display rich results. Key markup to include:

• Organization schema:
  
  • Specify your official business name, contact details, and preferred logo image for Search and Knowledge Panels.
    
• Breadcrumb schema:
  
  • Add breadcrumbs to show your site hierarchy and help users navigate easily.
    
• Customer support schema:
  
  • Highlight contact methods like phone support, chat, or email so Google can display them prominently.
    

Use Google’s Structured Data Testing Tool or Rich Results Test to verify markup correctness.

5. Troubleshooting Tips #

• If changes don’t reflect right away, wait about a week after Google recrawls your pages.
  
• Use the Feedback link in the Knowledge Panel to report errors or suggest edits.
  
• Maintain accurate, consistent business info across your site and Google properties.

Why This Matters #

By establishing your business details properly with Google, you:

• Make it easier for users to find and trust your official site and location
  
• Improve your chances to appear in local packs, maps, and rich knowledge panels
  
• Enhance user experience with clear contact info and site navigation