Control your snippets in search results

What Are Snippets in Google Search? #

• The snippet is the text under the blue title in search results.
  
• Google usually picks this text automatically from the page content.
  
• Sometimes it uses the meta description if it’s better than what it extracts from the page.

How to Influence Snippets #

You cannot manually set the exact snippet Google will show, but you can:

1. Write strong meta descriptions (Google may use them).
   
2. Structure your content clearly so Google can extract meaningful text.
   
3. Use snippet-control meta tags to adjust or limit snippet length.

Control Options via Meta Tags #

You can use the <meta> tag to:

• Prevent snippets completely:

<meta name=”robots” content=”nosnippet”>

• Limit snippet length (in characters):

<meta name=”robots” content=”max-snippet:160″>

• Prevent specific section from appearing in snippet:

<span data-nosnippet>Confidential content here</span>

Best Practices for Meta Descriptions #

1. Unique for each page – No copy-paste descriptions.
   
2. Specific and descriptive – Summarize the page accurately.
   
3. Include important details (author, date, offers, location, etc.).
   
4. Avoid keyword stuffing – Keep it natural and human-friendly.
   
5. Keep them enticing – Think of them as mini-ad copy.
   

Good Meta Description for FSIDM (Example) #

<meta name=”description” content=”FSIDM offers practical digital marketing courses in Ahmedabad. Learn SEO, Google Ads, social media, and AI marketing tools with live projects and mentorship.”>