📌 What is Education Q&A Structured Data? #
It helps Google understand educational question-answer content (like exams, quizzes, interview questions) so they can appear in Search as rich results with:
- The question
- Multiple choice answers (or single correct answer)
- Correct answer highlighted
Example: When someone searches “What is SEO?” your structured data can show the question and answer options directly in Search results.
📍 Where It Works #
- Mobile & Desktop
- English only (for now)
- Works for official practice questions, tests, exam prep (not general trivia)
✅ Requirements #
- The Q&A must be educational (exam prep, certification, academic)
- Each question must have:
- Question text
- 1 or more answers (choices)
- At least one correct answer clearly marked
- Question text
- Must match visible content on page (no hidden answers)
🛠 Required Schema Types & Properties #
Main Entity (Education Q&A Page) #
- @type: Quiz
- educationalAlignment (optional but recommended: align with topic or syllabus)
Question #
- @type: Question
- eduQuestionType: “MultipleChoice” or “TrueFalse”
- text: Question text
- acceptedAnswer: Mark correct answer
- suggestedAnswer: Other answer options
💡 Example JSON-LD #
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Quiz”,
“about”: “Digital Marketing Basics”,
“educationalAlignment”: {
“@type”: “AlignmentObject”,
“alignmentType”: “educationalSubject”,
“targetName”: “Digital Marketing”
},
“hasPart”: [
{
“@type”: “Question”,
“eduQuestionType”: “MultipleChoice”,
“text”: “What does SEO stand for?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Search Engine Optimization”
},
“suggestedAnswer”: [
{ “@type”: “Answer”, “text”: “Search Easy Options” },
{ “@type”: “Answer”, “text”: “Systematic Email Outreach” },
{ “@type”: “Answer”, “text”: “Social Engagement Order” }
]
},
{
“@type”: “Question”,
“eduQuestionType”: “MultipleChoice”,
“text”: “Which of these is a paid marketing channel?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Google Ads”
},
“suggestedAnswer”: [
{ “@type”: “Answer”, “text”: “SEO” },
{ “@type”: “Answer”, “text”: “Blogging” },
{ “@type”: “Answer”, “text”: “Google Ads” }
]
}
]
}
</script>
📏 Google’s Key Guidelines #
- ✅ Use only real educational questions
- ✅ Show the same question & answers visibly on the page
- ✅ Use one correct answer per question
- ❌ No promotional or spammy text in questions/answers
- ❌ No hidden or misleading answers