What is EmployerAggregateRating Structured Data? #
It’s a special schema type used only when your website collects & shows user ratings about your own organization as an employer (or training provider). Google can then show this rating in job search results or rich snippets.
Think of it like:
📦 “Google-for-jobs-style snippet” +
⭐ FSIDM’s star rating and review count +
🏢 Display of FSIDM as a trusted digital institute
When to Use It (Eligibility Checklist) #
You must meet these before using it:
✅ Your website collects user-generated ratings (like students reviewing FSIDM as an institute/employer)
✅ You display those ratings publicly on your site
✅ The rating is about one specific organization (FSIDM)
✅ The rating count and score is real and calculated properly
❗ Don’t use it for “Top 10 Institutes” style pages or third-party review content
FSIDM Employer Rating Example (Schema Markup) #
Here’s a valid JSON-LD schema for FSIDM using EmployerAggregateRating:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “EmployerAggregateRating”,
“itemReviewed”: {
“@type”: “EducationalOrganization”,
“name”: “FSIDM – Practical Digital Marketing Institute”,
“sameAs”: “https://fsidm.in”
},
“ratingValue”: 4.8,
“ratingCount”: 178,
“reviewCount”: 178,
“bestRating”: 5,
“worstRating”: 1
}
</script>
You can place this in the <head> of your website or dynamically render it with JavaScript.
Best Page to Place This On #
- https://fsidm.in/reviews (student reviews page)
- https://fsidm.in/about (about us section with rating displayed)
Make sure visitors can actually see the rating summary (stars, count) somewhere on the page. Otherwise, Google may ignore the structured data.
Testing & Publishing Checklist #
- ✅ Add the above JSON to a relevant page
- 🔍 Use Google’s Rich Results Test to validate
- 📂 Submit page to Google via Search Console’s URL Inspection
- 🕒 Wait 2–7 days for Google to re-crawl and index
- 🧭 Optional: Add this page to your sitemap.xml
Bonus Tip: Combine With JobPosting or Course #
If you start listing job openings or internships on your site (like “Become a Digital Marketing Trainer”), you can also include:
- JobPosting structured data
- Employer rating + job description = 🔥 powerful combo in Google Search