Enriched Search Results (and how to qualify for them)

🔍 1. What Are Enriched Search Results? #

• An advanced form of rich results – more interactive & filterable (e.g., job search with filters, recipe search by calories/time).
  
• Examples:
  
  • Jobs (filter by location, salary)
    
  • Recipes (filter by calories, cooking time)
    
  • Events (filter by date, location)
    

Enriched results help users “search inside” your structured data.

⚙️ 2. How to Implement #

• Use structured data for the supported types:
  
  • JobPosting
    
  • Recipe
    
  • Event
    
• Add all required properties (and as many recommended ones as possible).
  
• Follow:
  
  • Structured Data Quality Guidelines
    
  • Search Essentials
    
  • Enriched Search-specific rules

📋 3. Key Quality Guidelines #

✅ Required #

• Required fields must be complete (missing them = ineligible)
  
• Examples:
  
  • Jobs → title, location, salary (recommended), date posted
    
  • Recipes → name, ingredients, cooking time, calories
    

✅ Completeness #

• The more details, the better ranking & engagement
  
  • Jobs with salary get more clicks
    
  • Recipes with genuine user ratings appear more in enriched results
    

✅ Relevance #

• Markup must match the page content
  ❌ Don’t mark sports stream as event schema
  ❌ Don’t mark woodworking as recipe schema
  

✅ Leaf Pages Only #

• Enriched search works on individual item pages, not category/listing pages
  
  • ✅ “Banana Bread Recipe” (leaf page)
    
  • ❌ “10 Best Banana Recipes” (listing page)
    

✅ Content Policies #

• No spam, fake data, or irrelevant content
  
• Follow content-type-specific policies for each enriched type

💡 Example for FSIDM #

You could use Event enriched search for:

• Free webinars
  
• Workshops
  
• Demo classes
  Example:

{

  “@context”: “https://schema.org”,

  “@type”: “Event”,

  “name”: “FSIDM Digital Marketing Workshop”,

  “startDate”: “2025-08-10T10:00”,

  “endDate”: “2025-08-10T13:00”,

  “eventAttendanceMode”: “https://schema.org/OnlineEventAttendanceMode”,

  “eventStatus”: “https://schema.org/EventScheduled”,

  “location”: {

    “@type”: “VirtualLocation”,

    “url”: “https://fsidm.in/workshop”

  },

  “organizer”: {

    “@type”: “Organization”,

    “name”: “FSIDM”,

    “url”: “https://fsidm.in”

  }

}