FAQPage Structured Data — Quick Guide

What is FAQPage Structured Data? #

• It’s a standardized way to mark up a page containing a list of frequently asked questions (FAQs) with their answers.
  
• Helps Google understand the content and may display your FAQs as rich results in Search or Actions on Google Assistant.
  
• This can improve your site’s visibility and click-through rates by showing questions and answers directly on Google results.
  

Key Use Case #

• Use FAQPage structured data only if your page contains static FAQs written by your site.
  
• Users cannot submit alternative answers to the questions.
  
• If your page allows user-submitted answers, use QAPage schema instead.
  

Feature Availability #

• Mainly available for well-known, authoritative government or health-focused sites.
  
• Available on desktop and mobile, in all countries/languages where Google Search works.
  
• Other sites may or may not get FAQ rich results depending on authority and content quality.
  

How to Add FAQPage Structured Data #

Required properties: #

• “@context”: “https://schema.org”
  
• “@type”: “FAQPage”
  
• “mainEntity”: An array of Question objects, each with:
  
  • “name”: The full text of the question
    
  • “acceptedAnswer”: An Answer object with:
    
    • “text”: The full text of the answer (can contain limited HTML tags)
      

Example JSON-LD for FAQPage: #

{

  “@context”: “https://schema.org”,

  “@type”: “FAQPage”,

  “mainEntity”: [

    {

      “@type”: “Question”,

      “name”: “How to find an apprenticeship?”,

      “acceptedAnswer”: {

        “@type”: “Answer”,

        “text”: “We provide an official service to search through available apprenticeships. To get started, create an account, specify your preferences, and browse all open apprenticeships.”

      }

    },

    {

      “@type”: “Question”,

      “name”: “Whom to contact?”,

      “acceptedAnswer”: {

        “@type”: “Answer”,

        “text”: “You can contact the apprenticeship office via phone or web-form. We usually respond within 7-10 days.”

      }

    }

  ]

}

Important Guidelines for Eligibility #

• Content must be visible on the page — either fully visible or behind an expandable section.
  
• Don’t mark up content that’s hidden from users.
  
• Mark up only one instance of repeated FAQs across your site.
  
• Do not use FAQPage markup for advertising or promotional content.
  
• Content must comply with Google’s content policies — no profanity, hate speech, violence, or illegal content.
  
• Must include the full question and answer texts.
  
• For pages where users can submit answers, use QAPage schema instead.

Testing & Monitoring #

• Use Google Rich Results Test to validate your FAQ structured data.
  
• Use Google Search Console to monitor errors, warnings, and rich result performance.
  
• Fix any critical errors promptly.
  
• Submit sitemap and request URL recrawl after updates.
  
• Monitor your Search Console Performance report to track FAQ rich result impressions and clicks.
  

Summary #

• FAQPage structured data helps Google present FAQ content attractively in search.
  
• Best for static FAQs on government or health authoritative sites.
  
• Must follow content visibility and quality guidelines.
  
• Use QAPage schema if users contribute alternative answers.