Google’s Take on Generative AI Content for Your Website

1. Use AI Content Carefully — Don’t Just Scale Up #

• Generative AI is great for research and structuring original content.
  
• But creating lots of pages automatically without adding real value can violate Google’s spam policies on scaled content abuse.
  
• Make sure AI content follows Search Essentials and spam policies to avoid penalties.
  

2. Focus on Accuracy, Quality & Relevance #

• Whether AI-generated or human-written, your content must be:
  
  • Accurate
    
  • High quality
    
  • Relevant to users’ needs
    
• This applies to metadata too (titles, meta descriptions, image alt text).
  
• Use proper structured data markup, follow Google’s guidelines, and validate it to be eligible for rich search features.
  

3. Be Transparent with Users #

• If you use AI-generated content, consider telling your audience how the content was created in a way that makes sense for them.
  
• This can include background info on the AI use or metadata for AI-generated images or product details.
  

4. Special Notes for E-commerce Sites #

• Google Merchant Center requires:
  
  • AI-generated images to include IPTC DigitalSourceType TrainedAlgorithmicMedia metadata.
    
  • AI-generated product data (titles, descriptions) must be separately labeled as AI-generated.

Bottom line: Use generative AI as a tool — add your expertise, context, and value to your content. Avoid flooding your site with thin, repetitive, or automatically generated pages that don’t help users.