What is Page Experience? #
It’s a set of signals Google uses to evaluate how users perceive the experience of interacting with a web page beyond just content relevance.
Key Questions to Self-Assess Your Page Experience: #
- Do your pages have good Core Web Vitals?
(Measures loading speed, interactivity, and visual stability) - Are your pages served securely? (HTTPS)
- Does your content display well on mobile devices?
- Do you avoid excessive or distracting ads?
- Do you avoid intrusive interstitials (pop-ups that block content)?
- Is the main content clearly distinguishable from other page elements?
If you answered “yes” to most of these, you’re likely providing a good page experience.
Important Notes: #
- No single “page experience” ranking signal:
Google combines many signals as part of overall page experience. - Core Web Vitals are important but not the only factor:
Good scores help but don’t guarantee top rankings by themselves. - Other aspects improve user satisfaction but don’t directly boost rankings:
Still worth improving for better user engagement and retention. - Evaluated mostly on a page-by-page basis:
Some site-wide factors exist but ranking is generally page-specific. - Page experience matters more when there’s lots of helpful content:
Among many relevant pages, better experience can push your ranking higher.
Useful Resources to Improve Page Experience: #
- Core Web Vitals guide
- Search Console HTTPS report
- Chrome’s secure connection checker
- Tips to avoid intrusive interstitials
- Chrome Lighthouse (audit tool for usability and performance)
Summary: #
Focus on delivering fast, secure, mobile-friendly pages with clear, accessible content and minimal disruptions. This holistic approach aligns with Google’s goal to reward great user experience — not just SEO tricks.