Influencing your title links in search results

1️⃣ What Are Title Links? #

• They’re the clickable blue titles in Google Search results.
  
• Google pulls them automatically from your site — but you can strongly influence what appears.

2️⃣ Best Practices to Influence Title Links #

Think of the <title> tag as your SEO headline + click magnet:

✅ Do’s #

• Unique title for every page
  
  • Example: Digital Marketing Course in Ahmedabad – FSIDM
    
• Clear, concise, descriptive
  
  • Avoid: “Home” or “Profile”
    
  • Use: Advanced SEO Training | FSIDM
    
• Include brand smartly
  
  • Add brand at end or start:
    
    • Social Media Marketing Course – FSIDM
      
    • FSIDM: Practical Digital Marketing Certification
      
• Match page content
  
  • Google may rewrite your title if it doesn’t reflect the content.
    
• Use same language as page
  
  • Page in Hindi → Title in Hindi.
    
• Highlight unique value
  
  • Instead of Digital Marketing Course, use Digital Marketing Course with Live Projects – FSIDM
    

❌ Don’ts #

• No keyword stuffing
  
  • Bad: Digital Marketing, SEO, SMM, PPC, Google Ads Training FSIDM
    
• No boilerplate repetition
  
  • Every page titled Best Digital Marketing Institute is weak.
    
• No misleading info
  
  • Don’t add prices or false claims in title.
    
• Avoid vague descriptors
  
  • “Welcome Page” or “Main” tells nothing.

3️⃣ How Google Generates Title Links #

Google may pull titles from:

• <title> tag (most common)
  
• <h1> or visible main heading
  
• og:title (Open Graph)
  
• Prominent on-page text
  
• Anchor text from external links
  
• Structured Data (WebSite schema)

4️⃣ Pro Tips for FSIDM & Similar Sites #

• Courses Page
  <title>Digital Marketing Courses in Ahmedabad – SEO, Google Ads, AI Tools | FSIDM</title>
  
• About Page
  <title>About FSIDM – Practical Digital Marketing Training Institute in Ahmedabad</title>
  
• Workshops/Events
  <title>AI in Marketing Workshop – Learn ChatGPT, Ads & Automation | FSIDM</title>

🎯 Why Google Changes Title Links #

Even if you set a <title>, Google might replace it if:

• It’s incomplete, outdated, inaccurate, repetitive, or unclear
  
• It conflicts with visible headings or page content
  

Google’s goal = Show a clear, accurate, and relevant title for search users.

🚨 Common Issues & Fixes #

1️⃣ Half-Empty <title> #

• ❌ Example: <title>| FSIDM</title>
  
• 🔍 Google adds missing context from headings: Digital Marketing Course | FSIDM
  
• ✅ Fix: Always include meaningful text before the brand.

2️⃣ Obsolete <title> #

• ❌ Example: <title>2023 Course Syllabus – FSIDM</title> but page shows 2025
  
• 🔍 Google updates based on visible headings
  
• ✅ Fix: Update year/time-sensitive info in both content + title.

3️⃣ Inaccurate <title> #

• ❌ Example: <title>AI Tools & SEO Training – FSIDM</title> but page is about Social Media Course
  
• 🔍 Google changes to reflect actual topic
  
• ✅ Fix: Match <title> exactly to page focus.

4️⃣ Micro-Boilerplate #

• ❌ Example: Every course page = <title>FSIDM Digital Marketing Course</title>
  
• 🔍 Google adds details from headings: SEO Course – FSIDM / Google Ads Course – FSIDM
  
• ✅ Fix: Customize each title with specific page value.

5️⃣ No Clear Main Title #

• ❌ Two <h1> tags or multiple bold headings with equal weight
  
• 🔍 Google picks the first one or creates its own
  
• ✅ Fix: Use one clear main <h1> matching the <title>.

6️⃣ Language / Script Mismatch #

• ❌ Hindi page → <title>Digital Marketing Course (English)
  
• 🔍 Google rewrites title in Hindi to match page content
  
• ✅ Fix: Keep title language consistent with page content.
  

7️⃣ Site Name Duplication #

• ❌ <title>Digital Marketing Course – FSIDM – FSIDM</title>
  
• 🔍 Google drops duplicate site name
  
• ✅ Fix: Keep brand mention once in the title.