What is Organization Structured Data? #
- Markup that provides detailed info about an organization (business, NGO, school, government agency, etc.) on your website.
- Helps Google show rich results like business info, logos, contact details, social profiles in Search.
When to Use It? #
- Your site represents an organization or company.
- You want Google to understand and highlight your org’s key info in search results.
Required & Recommended Properties #
| Property | Description | Required/Recommended |
| @context | Always “https://schema.org” | Required |
| @type | Always “Organization” or subtype (e.g. “Corporation”) | Required |
| name | Organization’s official name | Required |
| url | Organization’s official website URL | Required |
| logo | URL of the organization’s logo | Recommended |
| contactPoint | Contact details (phone, email, etc.) | Recommended |
| sameAs | URLs of social media profiles (Facebook, LinkedIn, Twitter, etc.) | Recommended |
| address | Postal address of the organization | Recommended |
| founder | Person or organization who founded the org | Recommended |
| foundingDate | Date the organization was founded | Recommended |
Basic JSON-LD Example #
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “FSIDM – Practical Digital Marketing Course in India”,
“url”: “https://fsidm.in”,
“logo”: “https://fsidm.in/assets/logo.png”,
“contactPoint”: {
“@type”: “ContactPoint”,
“telephone”: “+91-12345-67890”,
“contactType”: “customer support”,
“areaServed”: “IN”,
“availableLanguage”: [“English”, “Hindi”]
},
“sameAs”: [
“https://www.facebook.com/fsidm”,
“https://www.linkedin.com/company/fsidm”,
“https://twitter.com/fsidm”
],
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “123 Marketing Street”,
“addressLocality”: “Ahmedabad”,
“addressRegion”: “Gujarat”,
“postalCode”: “380015”,
“addressCountry”: “IN”
},
“foundingDate”: “2022-01-15”,
“founder”: {
“@type”: “Person”,
“name”: “Pranav Veerani”
}
}
</script>
Tips for Best Results #
- Always provide the official organization name and website url.
- Use a clear, accessible logo image (logo).
- Include at least one contactPoint for customer inquiries.
- Add social media profiles with sameAs for better brand presence.
- Make sure your address matches your real location.
- Test your markup with Google’s Rich Results Test.
- Keep data accurate and visible on your site.