Share Your Product Data with Google

(Boost visibility, improve accuracy, and appear in more Google surfaces)

To maximize your product’s reach on Google Search, Shopping, Images, Lens, and Maps, share your product details directly with Google.

1️⃣ Two Main Ways to Share Product Data #

Google recommends combining structured data on your website with a Google Merchant Center feed.

A. Add Structured Data to Product Pages #

• Add Product schema markup to your product pages.
  
• Benefits:
  
  • Makes products eligible for rich results (price, stock, ratings, etc.).
    
  • Improves accuracy of price, discount, and shipping information.
    
  • Supports Google Merchant Center verification.
    
• Guide: Include Structured Data Relevant to Ecommerce
  

B. Upload Data to Google Merchant Center (GMC) #

• Not mandatory for regular Search, but required for Shopping tab listings.
  
• Upload a product feed to control product visibility and updates.
  

Benefits of GMC Feeds:

• Google is certain about all products (web crawling might miss some).
  
• Faster updates (daily, hourly, or instant via Content API).
  
• Share data not on your site (e.g., store-level inventory).
  

👉 Sign up: Google Merchant Center

2️⃣ Choosing a Feed Method #

• Small or rarely updated site → Automated feed from website content (structured data helps accuracy).
  
• Large or frequently updated site → Manual feed uploads or Content API for instant changes (especially for stock and price).
  

3️⃣ How Google Uses the Data

4️⃣ Fixing Stock & Price Sync Issues #

• If your site updates stock or price before GMC feed updates → data mismatch can occur.
  
• Solution: Enable automatic updates in GMC to refresh from your site whenever discrepancies are detected.