What Are Sitelinks? #
- Sitelinks are extra links under your main search result in Google.
- They help users jump directly to important sections (e.g., Courses, Blog, Contact, About).
- Google generates them automatically—you can’t request or manually add them.
Example:
FSIDM – Practical Digital Marketing Course in India
fsidm.in
Courses | Blog | Contact | About Us
How Google Decides Sitelinks #
Google looks at:
- Clear, logical site structure
- Internal linking (important pages linked prominently)
- Anchor text of internal links (short, relevant, descriptive)
- Navigation menus and breadcrumbs
- Popularity of pages (pages that get more clicks internally)
Best Practices to Increase Sitelinks
✅ Use clear navigation – Home → Courses → Modules → Contact
✅ Link to key pages from multiple places (header, footer, blog, etc.)
✅ Use descriptive anchor text (instead of “Click here,” use “View Courses” or “Contact FSIDM”)
✅ Avoid duplicate titles & content that can confuse Google’s sitelink algorithm
✅ Ensure mobile-friendly design (good UX helps sitelink detection)
✅ Add breadcrumbs schema (BreadcrumbList) for better hierarchy clarity
✅ Make important pages indexable (no noindex, no robots block)
Removing a Sitelink #
If Google shows a sitelink you don’t want:
- You can’t “delete” it directly.
- Options:
- Remove that page (if unnecessary)
- Add noindex to that page
- De-emphasize it by reducing internal links to it
- Remove that page (if unnecessary)