SpecialAnnouncement structured data

🎯 What It’s For #

• Originally built for COVID-19 announcements — now applies to urgent public updates:
  
  • Public health alerts
    
  • Emergency closures or service changes
    
  • Time-sensitive government or organization announcements
    

⚠️ Not for promotions, offers, or marketing — Google will ignore those.

✅ Eligible Entities #

• Government agencies
  
• Official health organizations
  
• Schools, universities, businesses, events (only for service/operation changes that affect the public)
  

⚡ Key Supported Info #

• Announcement type (Closure, Health info, Service change)
  
• Effective date & expiry date
  
• URL with full announcement details
  
• Location (if applicable)
  

🛠 JSON-LD Example #

Example for a university shifting classes online:

<script type=”application/ld+json”>

{

  “@context”: “https://schema.org”,

  “@type”: “SpecialAnnouncement”,

  “name”: “FSIDM Classes Moved Online Due to Local Advisory”,

  “text”: “In light of the government advisory, all FSIDM classes will be conducted online from August 5 until further notice.”,

  “datePosted”: “2025-08-01”,

  “expires”: “2025-08-31”,

  “category”: “https://schema.org/AnnouncementEvent”,

  “announcementLocation”: {

    “@type”: “Place”,

    “name”: “Ahmedabad, India”

  },

  “url”: “https://fsidm.in/announcements/classes-online”,

  “subjectOf”: {

    “@type”: “Event”,

    “name”: “FSIDM Digital Marketing Classes Online”,

    “eventStatus”: “https://schema.org/EventMovedOnline”,

    “location”: {

      “@type”: “VirtualLocation”,

      “url”: “https://fsidm.in/online-classroom”

    }

  }

}

</script>

📌 Important Guidelines #

• Must be publicly accessible (no login walls).
  
• Must be time-bound (include datePosted and expires).
  
• Only valid for real service/operation changes — not discounts, webinars, or promotions.