✅ What is Structured Data? #
Structured data is code you add to your website to help Google (and other search engines) better understand the content on your page.
Think of it as giving Google a cheat sheet about your page—what it’s about, who wrote it, what product it sells, what the course includes, etc.
🚀 Why You Should Use Structured Data #
Adding structured data helps your pages qualify for rich results (the enhanced search listings that show images, ratings, FAQs, carousels, etc.).
📈 Case Study Highlights: #
- Rotten Tomatoes: +25% CTR
- Nestlé: +82% more clicks
- Rakuten: +3.6x more interaction
- Food Network: +35% visits after adding structured data
🛠️ How to Add Structured Data (3 Formats) #
Google supports these formats:
- ✅ JSON-LD (recommended)
- Microdata
- RDFa
🧠 JSON-LD Example (for FSIDM’s homepage): #
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “FSIDM – Practical Digital Marketing Course in India”,
“url”: “https://fsidm.in”,
“logo”: “https://fsidm.in/logo.png”,
“sameAs”: [
“https://www.instagram.com/fsidm.in”,
“https://www.linkedin.com/company/fsidm”,
“https://www.youtube.com/@fsidm”
]
}
</script>
🔍 Where to Add It? #
Add it inside the <head> or at the end of the <body> of your HTML. If you’re using:
- WordPress → Use plugins like Rank Math, Yoast SEO, or Schema Pro
- Wix/Shopify → Look for SEO/Structured Data settings or apps
🔧 What You Can Mark Up (Examples for FSIDM) #
| Content Type | Schema Type |
| Courses | Course |
| Trainers | Person |
| Testimonials | Review |
| Events / Webinars | Event |
| Blog Articles | Article, BlogPosting |
| Location Info | LocalBusiness, Place |
🧪 Test Before You Launch #
Use the Rich Results Test or Schema Markup Validator to validate your code.
Also, track performance using:
- Google Search Console → Enhancements Report
- URL Inspection Tool → to check indexing and schema status
🎯 Final Tips #
- Use accurate, user-visible info only
- Don’t spam schema with fake or hidden content
- Focus on quality over quantity—better to mark fewer things correctly
General Structured Data Guidelines #
🛡️ 1. Basic Rule #
Structured data must:
- Match the actual page content (no fake or hidden info)
- Follow Google Search spam policies
- Meet all required fields for that schema type
✅ Rich results are a bonus, not guaranteed—even perfect markup may not always show.
⚙️ 2. Technical Guidelines #
- Use one of Google-supported formats:
- JSON-LD (recommended)
- Microdata
- RDFa
- JSON-LD (recommended)
- Don’t block Googlebot from reading the page (no robots.txt or noindex on the page with schema).
- Use the Rich Results Test and URL Inspection Tool to check markup.
📏 3. Quality Guidelines #
Your schema must:
- Be accurate & relevant (don’t label a blog as a recipe)
- Show content that users can see on the page
- Stay up to date (no expired events or outdated info)
- Avoid fake reviews, fake ratings, or misleading claims
👉 Violating this can trigger a manual action (you lose rich results eligibility).
📌 4. Relevance & Specificity #
- Use the most specific schema type (e.g., DigitalMarketingCourse → Course instead of generic Thing)
- Structured data should reflect the page’s main focus
- If a page has multiple items (recipe + video + reviews), link them using @id or nest them
🖼️ 5. Image Guidelines #
- Images in schema must:
- Be relevant to the page
- Be crawlable and indexable (check in URL Inspection Tool)
- Be relevant to the page
- Example: A Course schema image should be the course banner, not a random stock image
📍 6. Location & Duplicate Pages #
- Place schema on the page it describes
- If you have duplicate pages (www vs non-www, HTTP vs HTTPS), use the same schema on all
⚡ 7. Practical Example #
Example for FSIDM (nested items: Course + Review + Video):
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Course”,
“name”: “Practical Digital Marketing Course”,
“description”: “Learn SEO, Google Ads, Social Media, and AI tools with FSIDM’s hands-on training in Ahmedabad.”,
“provider”: {
“@type”: “Organization”,
“name”: “FSIDM”,
“sameAs”: “https://fsidm.in”
},
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.9”,
“ratingCount”: “154”
},
“hasCourseInstance”: {
“@type”: “CourseInstance”,
“courseMode”: “Online”,
“startDate”: “2025-08-10”
},
“video”: {
“@type”: “VideoObject”,
“name”: “Why Choose FSIDM?”,
“description”: “Explore FSIDM’s practical digital marketing training program.”,
“thumbnailUrl”: “https://fsidm.in/video-thumb.jpg”,
“uploadDate”: “2025-07-25”,
“contentUrl”: “https://fsidm.in/intro-video.mp4”
}
}
</script>