Popular Structured Data Types & Their Uses #
| Type | Purpose & What It Does |
| Article | For news, blog, or sports articles; adds enhanced titles, large images, and highlights. |
| Breadcrumb | Shows page’s position within the site hierarchy as navigational links in search results. |
| Carousel | Displays multiple items (recipes, courses, movies, restaurants) in a horizontally scrollable gallery. |
| Course List | Lists educational courses with title, provider, and short descriptions. |
| Dataset | Marks large datasets for Google Dataset Search. |
| Discussion Forum | Highlights forums or discussion threads with user-generated content snippets. |
| Education Q&A | For education-related Q&A or flashcards, helping students discover learning content. |
| Employer Aggregate Rating | Shows company ratings aggregated from multiple reviews in Google Job Search. |
| Event | Displays upcoming events like concerts, festivals, workshops with date, location, and details. |
| FAQ | Formats frequently asked questions and answers in search results for quick info access. |
| Image Metadata | Adds details about images (creator, usage rights, credits) for Google Images. |
| Job Posting | Shows job listings with details, logo, reviews, salary info in Google Jobs. |
| Local Business | Displays business info like hours, address, ratings, booking options in Knowledge Panel. |
| Math Solver | Marks math problems and step-by-step solutions for enhanced learning features. |
| Movie | Shows movie lists, details like title, director, images, and ratings in carousels. |
| Organization | Provides company info (logo, contact, address) for Knowledge Panels and attribution. |
| Practice Problem | Marks math/science practice problems with solutions for educational sites. |
| Product | Displays product info such as price, availability, reviews in search. |
| Profile Page | Highlights profile pages about a person or organization affiliated with the website. |
| Q&A Page | Shows question and answer format content as rich snippets. |
| Recipe | Displays recipes individually or as carousels with images, ingredients, cooking time, ratings. |
| Review Snippet | Shows star ratings or excerpts from reviews of books, products, restaurants, apps, etc. |
| Software App | Displays app info with ratings, descriptions, and download links. |
| Speakable | Tags content suitable for text-to-speech on Google Assistant devices (like news articles). |
| Subscription & Paywalled Content | Marks paywalled content to avoid being mistaken for cloaking in search results. |
| Vacation Rental | Displays rental property details: images, ratings, descriptions, and location. |
| Video | Provides video details for rich video results, including playback and timestamps. |