Translated results in Google Search

🌍 What Are Translated Results? #

• When users search in their own language, Google may:
  
  • Translate the title link + snippet of results written in another language.
    
  • Offer a machine-translated version of the page when clicked.
    
• Example: Someone searches in Hindi → Your English blog appears with a Hindi title + snippet.

📍 Availability #

• Works for many Indian languages (Hindi, Gujarati, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi) + global languages.
  
• Available on mobile & desktop.

⚙ How It Works #

• Clicking the translated result = Google Translate overlay of your original page.
  
• Full page loads (JavaScript, images, and features work normally).
  
• Users can switch back to the original page anytime.

📊 Tracking in Search Console #

• You can see traffic from translated results in Performance → Search Appearance → Translated results filter.

✅ FSIDM Action Plan #

• Good News: No setup required. If your site ranks in another language query, translation happens automatically.
  

To Opt Out: Add
<meta name=”googlebot” content=”notranslate”>

•  (Not recommended for FSIDM because translations can expand reach in Hindi, Gujarati, Marathi, etc.)

Enabling your ad network to work with translation-related Google Search features #

🛠️ Why This Matters #

When users click a translated search result, Google serves a translated page from a Google Translate proxy URL like:

https://example-com.translate.goog/…

This URL rewrites the original URL and can break ad networks or scripts that rely on the original domain/URL for targeting or attribution.

🔑 What You Need to Do #

1. Decode the translated proxy URL back to the original hostname #

You need to extract and reconstruct the original domain from the Google Translate URL so your ads continue to work correctly.

2. Rebuild the original URL from the proxy URL #

• Replace the hostname with the decoded original domain.
  
• Remove Google Translate-specific query parameters (like _x_tr_enc, _x_tr_hp).
  
• Keep the rest of the URL path, query string, and fragments intact.
  

🧑‍💻 Sample JavaScript to Decode Hostname #

function decodeHostname(proxyUrl) {

  const parsedProxyUrl = new URL(proxyUrl);

  const fullHost = parsedProxyUrl.hostname;

  // 1. Remove “.translate.goog”

  let domainPrefix = fullHost.substring(0, fullHost.indexOf(‘.’));

  // 2. Get encoding list from _x_tr_enc param

  const encodingList = parsedProxyUrl.searchParams.has(‘_x_tr_enc’) ?

      parsedProxyUrl.searchParams.get(‘_x_tr_enc’).split(‘,’) : [];

  // 3. Prepend _x_tr_hp if exists

  if (parsedProxyUrl.searchParams.has(‘_x_tr_hp’)) {

    domainPrefix = parsedProxyUrl.searchParams.get(‘_x_tr_hp’) + domainPrefix;

  }

  // 4. Remove ‘1-‘ prefix if encodingList includes ‘1’

  if (encodingList.includes(‘1’) && domainPrefix.startsWith(‘1-‘)) {

    domainPrefix = domainPrefix.substring(2);

  }

  // 5. Remove ‘0-‘ prefix if encodingList includes ‘0’ and set isIdn flag

  let isIdn = false;

  if (encodingList.includes(‘0’) && domainPrefix.startsWith(‘0-‘)) {

    isIdn = true;

    domainPrefix = domainPrefix.substring(2);

  }

  // 6. Replace word-boundary hyphens with dots

  let decodedSegment = domainPrefix.replaceAll(/\b-\b/g, ‘.’).replaceAll(‘–‘, ‘-‘);

  // 7. Add punycode prefix for IDN if needed

  if (isIdn) {

    decodedSegment = ‘xn--‘ + decodedSegment;

  }

  return decodedSegment;

}

🧪 Testing Example #

Proxy URL	Decoded Hostname
https://example-com.translate.goog	example.com
https://foo-example-com.translate.goog	foo.example.com
https://0-57hw060o-com.translate.goog/?_x_tr_enc=0	xn--57hw060o.com (IDN)
https://1-en–us-example-com/?_x_tr_enc=1	en-us.example.com
https://lanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch-co-uk.translate.goog/?_x_tr_hp=l	llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk

🚀 Summary for Ad Networks & Publishers #

• Decode the Google Translate hostname using the above approach to get the original domain.
  
• Use this to rewrite URLs or attribution info in your ads/scripts so they work correctly on translated pages.
  
• Remove Google Translate-specific query parameters to avoid conflicts.
  
• Test thoroughly with various translated URLs.