Vehicle Listing structured data

🎯 Purpose #

• Make vehicle inventory discoverable in Google Search.
  
• Show rich results for:
  
  • Make & Model
    
  • Price & Offers
    
  • Photos & Features
    
  • Seller (Dealer) info
    
• Boost CTR for dealerships and marketplaces.
  

✅ Who Should Use #

• Car dealerships
  
• Bike dealerships
  
• Automotive marketplaces (CarDekho, Cars24, Spinny type)
  
• Businesses selling fleet vehicles
  

⚡ How It Works #

• Add structured data for each vehicle listing (can be static or dynamically updated).
  
• Google can display:
  
  • Vehicle details (make, model, year, trim)
    
  • Price (including offers or discounts)
    
  • Availability (in stock, sold, preorder)
    
  • Dealer name & contact
    

🛠 JSON-LD Example

Example for a Honda City 2023 for sale:

<script type=”application/ld+json”>

{

  “@context”: “https://schema.org”,

  “@type”: “Vehicle”,

  “name”: “Honda City ZX CVT 2023”,

  “image”: “https://example.com/images/honda-city-zx.jpg”,

  “brand”: {

    “@type”: “Brand”,

    “name”: “Honda”

  },

  “modelDate”: “2023”,

  “vehicleModelDate”: “2023”,

  “vehicleConfiguration”: “ZX CVT Petrol”,

  “mileageFromOdometer”: {

    “@type”: “QuantitativeValue”,

    “value”: 12000,

    “unitCode”: “KMT”

  },

  “offers”: {

    “@type”: “Offer”,

    “priceCurrency”: “INR”,

    “price”: “1350000”,

    “itemCondition”: “https://schema.org/UsedCondition”,

    “availability”: “https://schema.org/InStock”,

    “seller”: {

      “@type”: “Organization”,

      “name”: “ABC Honda Ahmedabad”,

      “telephone”: “+91-9876543210”,

      “address”: {

        “@type”: “PostalAddress”,

        “streetAddress”: “SG Highway”,

        “addressLocality”: “Ahmedabad”,

        “addressRegion”: “Gujarat”,

        “postalCode”: “380015”,

        “addressCountry”: “IN”

      }

    }

  }

}

</script>

📌 Key Guidelines #

• Each listing must have:
  
  • Vehicle details (make, model, year)
    
  • Price
    
  • Availability
    
  • Seller details
    
• Update schema whenever the inventory changes.
  
• Use accurate images for each listing.
  
• Works well with vehicle inventory feeds (Google Merchant Center).